In this guide we cover the following:
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Let's digUser Personality and Tipsto create your own profile.
What is a user personality? 👇🏽
Before you create a user person profile or acharacter generatorTo create one, you need to understand what this term means and why you should do itCreate a buyer persona.
Simply put, a user persona represents aPresentation of your target customer. Creating your user profile involves some research to outline your customers' goals, pain points, behaviors, and demographics.
Please note that your imagination is hardly involved in this process.
Personas are compiled based on data you get from interviews, tests, and reviews of typical users.
The main goal of creating personas is to define the most common needs, expectations, and limitations of your customers. If you know your target audience, you cancreate a better productfor her.
When searching, you need to consider several factors:
- life goals
- level of education
- Alter
- common pain
- Interests
- How do you spend your free time?
- Where are you on the internet?(Instagram, Twitter, Reddit, etc.)
- Location
- income level
So people helphumanize usersand get to know them on a more personal level. They promote design for real people who have feelings and emotions, not faceless men.
Why are buyer personas important? 🧐
User personas are important to create a targeted marketing plan. This allows your marketing team to work more efficiently.
Knowing more about your target audience can also help you make more personalized offers.
All these factors allowConquering ideal customers’ Trust and building trusting relationships.
With the buyer persona template, you can:
- Rate the project idea.. With a clear idea of who will be using your product and having defined its main functionality, you can choose the best one.monetization strategyfor your product There are many ways and whenUnderstand the needs and preferences of your target audience, you can easily pick the one that brings you the most money.
- Create your marketing strategy.In order to promote your product and attract as many customers as possible, you need to develop a marketing strategy. This starts with understanding your target audience, how old they are, where they live, what their income is, etc.
Top 10 drawing example templates to inspire you 🤩
are below10 examples of different charactersfrom various industries, such as software development, education and more.
#1. The reader 📚
UX persona for the Books app
UX Persona for Book App designed by Dani Guerrato. Connect with them on Dribbble; the global community of designers and creative professionals.
(Video) GOOD vs BAD Character Design: Tips and Tricks!
The first example of a user character isnerdy girl.
Your buyer persona has multiple categories, such as: B. Demographics, goals, habits, technical knowledge, frustrations and favorite books.
All these aspects include the necessary information about the person, the discovery of paint points and expectations of the product.
This sample persona can be used when developing a reading application.
#two. The influencer 😎
Here is oneExample influential person.
Dribbble - draw_the_influencer.jpg von Arthur Chayka
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This user character example pays close attention to the different categories for analysis. Aspects such as events, event influencers, motivations, basic needs and weak points are taken into account.
There are plenty of graphical displays with icons, large numeric plots, and bar graphs to make up for the short text. This example sums it up. Each section is clearly labeled for clarity and quick assimilation of information.
#3. UX-Designer 👩🏼💻
The following is an example of a personso and so, the UX designer.
[Free Template] Black and White User Persona
Free Template] Black and white user persona designed by Geunbae "GB" Lee. Connect with them on Dribbble; the global community of designers and creative professionals.
Interestingly, this example character has a written biography. This template also has several categories:
- favorite brands
- Goals
- pain points
- needs
- personality
This sample persona also covers the top issues and what customers expect from your product.
#4. The Marketing Manager 🧔🏻
tom mendelson, the marketing.
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Your user profile has many small but important details. For example, there is information about your income, your personality, influences, work experience and much more.
All this information allows you to understand your needs. As a result, your product can solve your challenges.(Fingers crossed).
#5. The nurse (26 years) 👩🏻⚕️
Some person templates can be simple, such asUser persona of a 26 year old nurse.
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It contains only important information about Anna's personality. For example, he likes to cook and go for walks.
There is some information about your goals and aspirations, as well as data about your likes and dislikes.
#6. The nurse (43 years) 👩🏽⚕️
However, the example of the nurse character can be completely different. Let's talk about the profile of43 year old nurse.
persons
People designed by Alexey Tretina. Connect with them on Dribbble; the global community of designers and creative professionals.
Caroline lives in Amsterdam, Netherlands. Your user persona has a written bio, skills, favorite apps, and future goals.
We can see that people with similar jobs have completely different goals and needs.
#7. Freelance 👨🏼💻
Isaac Rice is an independent video producer.that works at home
user character
User Persona designed by Mohamed Boumaiza for Xperiencia. Connect with them on Dribbble; the global community of designers and creative professionals.
As you can see, in this person example, we have a lot of information about their goals and needs, as well as their knowledge of technology.
Remember that your vulnerabilities are carefully described. Each challenge starts on a new line and has a detailed explanation.
#8th. The master 👩🏼🏫
Let's discuss this using the example of a teacher's user personaModel.
teacher person
Professor Persona designed by Sage Klein. Connect with them on Dribbble; the global community of designers and creative professionals.
It contains a lot of personal information about the teacher, such as age, experience and marital status.
There is also data on his pain points, future goals and philosophy. Incidentally, the last part is a quote from the person who describes their attitude towards teaching and towards the students.
#9. The student 👩🏻
One of the most common customers are students. let's study thisExample of student character.
persons
People designed by Alexey Tretina. Connect with them on Dribbble; the global community of designers and creative professionals.
This profile has onegood structure. There is some necessary information about the person, such as age and place of residence. This personal sample also includes data on skills and favorite apps.
The biography explains interests and hobbies. In addition, the goals are presented in a bulleted list for easy reading.
#10. The real estate agent 👩🏻💼
Finally, let's talk about apersonal example real estate agent.
user character
User Persona designed by Nicole Love. Connect with them on Dribbble; the global community of designers and creative professionals.
This template includes a lot of personal information such as age, occupation, marital status, income, and children.
There is also a detailed explanation of desires and frustrations. Note that this person example includes thefavorite brandsof the user
How to Create Your Own User Persona: Tips to Follow 📝
We've already discussed examples of personas for different industries and needs. let's continueCreation of your own user personality.
This part of our post covers6 tipsto create a useful and complete user persona for marketing purposes.
Tip #1. Start by creating lots of unique personas 💁🏻♀️
When creating a user identity template for the first time, it's best to create one for each of your key customer groups. Most resources recommend somewhere in between3 and 5 different people.
This way you can understand their differences and similarities and figure out how to proceed.
The first-time buyers may only have essential information. If necessary, you can add new information later.
For example, your startup is an online store that sells auto parts and you want to start it on the west coast of the United States. After brainstorming your rough estimatetarget groupcan look like this:
- male
- Alter 16 - 60
- Residing in Los Angeles, CA
- secondary education
- With an income of $60,000 to $75,000
- Ordinary drivers, gas station attendants
Tip #2. Cover the necessary information 💻
What information should you include in your user persona template? The answer is simple -whatever is usefulfor your company or product.
To give you a clue, here is some information your user persona might contain:
- Name.It could be a real name, or a fictional character, or something descriptive"Helen, a laptop buyer."
- Photo. It's always good to put a face to the name. You can use stock photos, but it's best to avoid photos of celebrities, colleagues, or other well-known or famous people. you need to create a new one,unique identity.
- personal ambition.Show your personality like a photo.
- Biography. You need to add your user's backstory. Include hobbies, education, etc. How was your childhood? Why did you choose your current job? How do you spend your free time?
- demographicsAll possible information about the user, such as age, gender, income level, place of residence and much more. Pay attention to the job title as it reveals the business and financial implications.
- The motivation.This part shows what drives your user personality. For example, would an ideal customer be more likely to buy a product that would improve their career or personal life?
- Goals. This is important to understand what is important to the user and how you can improve their experience.
- The frustration.In this part, describe what is annoying your users and what pain points they have.
- favorite brands. This section shows which tags users like and use. You can study the marketing strategies of these brands to get ideas.
Depending on your goals and needs, you can add the following data:
- Preferred social media channels
- Daily routine
- technical ability
- Hobbys and Interests
- level of education
- Job Responsibilities/Duties
- shopping &Product SearchHabits
Tip #3. Use Real Data to Build User Persona 📊
It is important to understand that you should not rely on your expectations and beliefs. You need to study your target audience to create a useful persona.
Where can you find this information? 🧐
There are several reliable sources:
- Analytical Google
- social media
- direct interaction
- E-Mail Marketing
- content marketing
- digitales Marketing
- surveys and questionnaires
Tip #4. Visualize dates to remember better 🖼
We've discussed several character examples, all of which are well visualized and structured, and for a reason.
This makes it easy to understand the information and remember the differences between user personas.
You can add icons with meaningful dates and ask your designers to visually shape a user's personality.
Tip #5. Update Buyer Persona regularly 👀
In order to offer users the best products and meet their expectations, you should update your profiles regularly.
For example, if you run an e-commerce business, you can create a system that collects information and purchases from your customers.
CRM for eCommerce has several advantages such as: B. Targeted marketing and advertising campaigns..Centralized information enables you to launch a targeted and personalized content advertising and marketing offering.
Tip #6. Check the products your users have already chosen 🎁
As you can see, there is a Favorite Brands section in each customer example. As a result, you can analyze the product that your target audience is already using and liking.
It's best to analyze these brands' marketing campaigns to highlight the points that are attractive to your ideal customers.
People in your target audience tend to demonstrate the required features of your product. As a result, you can add the necessary functions.
For example, if you want to start a taxi service like Uber, this is what you need to doAnalyze Uber characteristics and customer personas. Remember that UX design is also important. It is better to consider the compelling interface so that the user experience is excellent.
People need to consider needs, goals, and behaviors that may apply to their potential customers. You can also use buyer personas to predict the customer journey.
You can get started drawing your Persona portraits using a free tool from HubSpot called "do my person.
There are several great free templates to check out. The service will ask you various questions to discover your ideal person.
Putting these factors together, one can understand whoconsume your product or service, why they do it and which media channels they prefer.
In this way, getting this information allows you to reach the right people andBuild your brandbut carefully.
This article was written by Vitaly Kuprenko.Vitaly is a technical writer forCleveRoad, a mobile and web application development company based in Ukraine. He enjoys writing about technological innovations and digital ways to boost business.