Today, brands use social media, online ads, and email marketing to promote their products or services. These tactics may be enough to get the attention of netizens. However, companies need to do more to retain users and improve their public image.
What do you need? The answer is digital loyalty programs.
According to the search results60% of customers have better experiences with companies because their connection goes beyond the transaction thanks to loyalty programs.
Rewarding customers is easier with loyalty cards. Discounts, gifts or rewards fit on a loyalty card that they can get from your company.
However, you must first think about the design of the loyalty cards. The overall image should reflect your business and show your visual identity. The colors, elements, and logo should immediately remind customers of your brand.
PassKit, ourdigital loyalty platform, can help you with the design of your loyalty card. Our app offersLoyalty card templatesand integrates its loyalty program inGooglePayand Apple Wallet to unite customers' online and offline experiences.
PassKit is a complete digital loyalty solution so you don't have toCreate a custom appfor your loyalty program. Create, edit, manage and promote loyalty cards with just a few clicks. As simple as that!
Start your 45-day free trial now.
In this article, we'll take a look at creating an effective loyalty card design and how PassKit makes it easy.
What is a loyalty card?
A loyalty card is a physical or digital card that customers use to accumulate points and receive rewards. You must accumulate points to receive coupons, special offers or gifts. If you sell digital loyalty cards, customers must scan them in a physical store or online to take advantage of the incentives.
Over 80% of loyalty program membersredeem the program. If you are wondering if it is worth investing in loyalty cards, this is your answer.
Any company can introduce loyalty cards. gym, beauty salon,Hotel, oRestaurant loyalty programsShow that you value the loyalty of your customers.
Why are loyalty cards important?
Loyalty cards have a positive impact on your business and your income. Can:
- Increase customer loyalty– Satisfied customers are loyal customers. You forget about other companies when you reward them or show them how much you appreciate them.search programsthat consumers spend more when they are loyal to a brand.
- Improve customer experience– The promise of a coupon or discount generates excitement among consumers. People are aware that every purchase counts, so don't waste money. a positive emergesCustomer experience.
- Increase customer loyalty– Nobody wants to leave a company that takes care of them. You put your customers first and they will stick around for years.
- Increase sales– Loyalty programs motivate people to buy more. They know the purchases are worth it, so they raise their spending limit.
Now let's see how a poorly designed loyalty card affects your customers and your business.
How does a poorly designed loyalty card affect your customers?
They offer consumers the best incentives, but still evade their loyalty program. Which is the reason? Most likely you have poorly designed loyalty cards.
Let's take a look at how a bad loyalty card design can affect your shoppers.
1. Discourage customers from signing up for your loyalty program
Broken links, unattractive design, and unresponsive login pages are sure ways to lose customers. No one wants to sign up for a loyalty program that doesn't work. You gain nothing from it.
You have the power to prevent consumers from leaving their homes.Start using PassKitto create and designcorporate loyalty cards. We'll help you create a sophisticated design to make you stand out.
To useLoyalty card templatesto streamline the process and customize them according to your needs. You don't need to be a professional designer when PassKit is available to you.
2. Confuse customers when using your loyalty cards
The loyalty card design should be simple, direct and easy to understand. Too many confusing elements make it difficult for customers to figure out how to use the card and whether the rewards are worth it. A simple design helps customers feel secure using their loyalty cards.
3. It makes it difficult for customers to track points
Customers need an efficient way to track their points. They may be confused about how many points they have or need to accumulate to get a reward. For these reasons, they may miss out on valuable opportunities. Both of these issues can erode the value of your loyalty card program.
4. It makes it difficult for customers to redeem their rewards
Customers should be able to redeem their points quickly and easily without facing confusing technical challenges. Clear instructions are crucial. Your loyalty card should be easy to understand and show the key steps to redeem a reward.
5. May result in loss of points
If your customers don't shop often, they won't be able to accumulate enough points in a given period. It is important that customers know how much time they have before their points expire. Adding expiration dates ensures that customers redeem their rewards, resulting in greater satisfaction with your brand.
6. It makes customers lose interest in the loyalty program
If the customer card does not offer good value for money, customers may use it less. If the loyalty program is not well advertised or communicated, customers may not know it exists. These factors can contribute to customer disinterest and ultimately lead to poor loyalty program performance.
7. Make it easy for customers to cancel their loyalty membership
Consumers don't cancel loyalty memberships when all is well. If the number of lost customers increases, you should review and redevelop the designIdeas for customer loyalty programs..
How does bad loyalty card design affect your business? Let's find out!
How does a poorly designed loyalty card affect your business?
forbes sea, there is a direct correlation between the expansion of your business and the design of high-quality loyalty cards. In other words, a poorly designed loyalty card, without a brand logo and other relevant details, can hinder your growth. Let's talk about how.
1. Lack of customer loyalty
Engaging your customers can be a difficult task. You need to know which channel they spend the most time on so you can send targeted messages and drive engagement with your brand. This is not possible with paper or plastic cards.
Digital loyalty cards give your customers quick access because they use these loyalty cards on their smartphones.
PassKit ensures that you can find your customers wherever they are. You can set up amultichannel distributionSystem to target buyers no matter where or how they buy your products or services.Try PassKit now!
2. Lack of customer knowledge
Data drives all successful marketing decisions. Without customer behavior and purchase history data, you have no way of knowing how many people have signed up for your loyalty program or used your loyalty cards, whether online or offline.
3. Decreased customer loyalty
Loyalty programs are not just points and discounts. It's also about how you make consumers feel. Customers won't stick around if your loyalty card annoys or frustrates them. They also won't stay with your company if your rewards don't meet their needs.
4. Bad customer experience
A study showsthat 61% of people switch to a competitor after a bad experience. to strengthen yourCustomer experience metrics, create easy-to-use loyalty cards so customers can get the most out of them. To make your cards more effective, you canpersonalized experiencefor every loyal member.
5. High customer acquisition costs
A well-designed loyalty card can help businesses attract new customers and build brand loyalty. A poorly designed loyalty card can do the opposite: it can lead to high scores.customer acquisitionCosts, lost sales, abandoned carts and dissatisfied customers.
6. Reduction in customer retention
Customers can be disappointed when they receive a card that doesn't work or is out of date. They may also have other negative feelings about not being able to use their own loyalty cards for other reasons. This, in turn, can lead to lower loyalty in the future. As a result, revenue is reduced and resources are wasted.
7. Bad customer service
To build customer loyalty, companies need to provide excellent service, encompassing everything from how they treat customers during the buying process to how they respond when something goes wrong.
By considering these things when designing a loyalty program, companies can ensure that the loyalty cards they launch are effective in retaining customers and increasing overall loyalty.
Now that you understand how loyalty card design has a significant impact on your customers and your business, let's discuss how you can solve these problems with PassKit, our digital customer loyalty platform.
How to use loyalty card templates with PassKit Pass Designer
PassKit is ourscustomer loyalty appwith which you can create digital loyalty cards,membership cards, or you integrates withmobile walletslike Google Pay and Apple Wallet, making it a convenient and secure solution for your customers as they can store and use their cards with their smartphone. everything leads tocontactless shoppingmiconnected customer experience. OKconsumer trends, your customers will certainly appreciate these possibilities.
With PassKit, you can say goodbye to paper and plastic loyalty cards and eliminate all the hassles these outdated cards bring to your business.
It offers all the features you need.Design a loyalty program, so you don't have to hire a development or design team to build your custom app from scratch.
PassKit also increases your marketing efforts because you canDistribute loyalty cards to multiple channelsand traceLoyalty Program Details, including ransom fees.
You can combine PassKit with
- internal marketing
- in-store advertising
- point of sale marketing
- marketing comercial
- location-based marketing
- NFC payment
And the best thing is that you can start using ourPass-Designerand prepare your loyalty card design in minutes. We will explain how it works in detail.
PassKit Pass Designer to create a loyalty card design
CanSign up for a 45-day free trialto use ourPass-Designer. As you can see, it has an easy to use dashboard to help you design your loyalty card.
In the top menu, you can name your design and choose whether to create a digital loyalty card, membership card, or coupon.
When you clickadd ArticleTab you will see a menu with all the relevant information that you must include in your loyalty card to increase its usability.
You can use this function to define
- the name of the program
- Other information
if you chooseexisting fields, can
- Enter your email address
- Add links like your website or social media pages
- Create a custom field and add any information according to your needs
if you chooseadvanced fields, can
- Add an expiration date
- Add a mobile number
- Enter first and last name
- Add gender and date of birth
- Add Membership Status
- Add legal information and more
As you can see, your digital loyalty card contains all the necessary information for your customers to easily understand how to use it and start collecting points and redeeming rewards.
And the brand?
Our passport designer allows you to add your logo, choose your template color, and insert a hero image that best represents your brand. Our loyalty card templates blend perfectly with Google and Apple design, so you don't have to worry about how your card looks.mobile wallets.
And the digitization of loyalty cards?
Finally, you can add a barcode to your loyalty card to quickly scan it while customers are in your store. You can also insert encoded barcode content and text below the barcode.
When you're done editing your loyalty card, click the Save button and start distributing your loyalty program. It's so quick and easy.
Start creating your loyalty cards with Pass Designer today!
Now that you have the perfect solution for your loyalty card design, here are some additional tips to help you design cards that provide the best possible experience for your customers.
13 Pro Tips for Effective Loyalty Card Design
There are a few elements that your loyalty card design should contain in order to be pleasing and easy on the eyes. Here are our 13 tips for effective loyalty card design.
1. Keep it simple
Don't be afraid of simplicity. Less is always more. The design doesn't have to have flashy colors or lots of flashy visuals.
They must contain elements that make the loyalty card recognizable. Customers should be able to check it out and associate it with your brand.
You won't focus on the important things if you add too many elements. Your logo and company name should be the only thing that stands out.
2. Use fewer fields on your signup forms
Many areas take the fun out of joining a membership program. Nobody likes to spend ten minutes signing up for a loyalty program. Therefore, you should use fewer fields when requesting customer information.
For example, PassKit only requests basic information from its members. You must add your full name and email address to participate. It is sufficient if you want to collect customer data with your individual customer cards.
3. Use your brand colors
Suppose you own a restaurant with white and beige colors. You decide to create a restaurant loyalty program and use a template that includes orange and red. How would customers associate you with your business? Remember to be consistent with your brand.
4. Use different colors for different layers
Most customer cards have different levels. It is about distinguishing between new customers and regular buyers. Each layer should have its own color.
This helps you understand your program and show customers where they are and the benefits they can enjoy.
5. Use spaces wisely
White space refers to the white space around the content of your loyalty card. Helps you create visual breaks between elements to help declutter your map and highlight important information.
6. Keep the design consistent
Every business must remain consistent in its design. Because? These are the main reasons:
- Build relationships with customers.– People like to interact with things that are familiar to them. Over time, they will learn what style your company uses. Therefore, you should keep the same design of your loyalty cards.
- Save time– You have already developed a style for your company. You can create loyalty cards and save time because you don't have to come up with a new style.
- looks professional– Consistency helps you look more professional. The lack of it can confuse people and they won't be sure if it's your brand or not.
7. Use attractive fonts
Fonts also play a role. You should modify your typography to improve the user interface. We prepared some tips:
- Don't use too many fonts.- Suppose you select a loyalty card template and notice that it uses about five fonts. you need that many No: Use up to three different fonts to make sure your card looks professional.
- Pay attention to font size and line width– Customers access maps from multiple devices. You must use a font that works on all of them. For example, with PassKit you can see how your loyalty card design looks like on Android and iOS devices. It ensures that the design looks flawless no matter which mobile wallet you use.
- Make sure you have distinguishable letters– Make sure your content is readable. Clients who cannot distinguish the letters will not understand the message.
- Use high-quality images
The use of graphics and images helps convey messages that users can easily understand. Quantity is not important - quality is.
Today's customers expect high-quality images. Don't treat them like good people. You should find high-resolution graphics suitable for all screen sizes. Remember to check how they appear on the small screen as a series ofSmartphone users are increasing.
9. Highlight important information
Every designer knows the importance of highlighting important dates and information. You want to draw users' attention to important content. You only have to take a look at your loyalty card to understand what message you want them to remember.
10. Include a call to action
A call to action (CTA) is a useful tool. It is an element that allows you to tell your customers what you expect of them. You can ask them to review a promotion, use your coupons, and show off your points using a CTA.
11. Make it scannable
Consumers present their cards to your staff, who scan them. In this way, they accumulate points for their purchases in the store. Attach barcodes or QR codes to your cards for this purpose.
12. Add an expiration date
Each card has an expiration date. You must make this clear by indicating it on the map. Consumers do not need to visit your store to check the expiration date. The information they need is already on the map.
13. Test the design on different platforms
Each layout appears differently on different platforms. Their job is to test the layout to make sure the colors, logos, fonts, graphics, and content look the same across all platforms.
Loyalty Card Theme: Conclusion
The design of your customer card says a lot about your company. If you look unkempt and unprofessional, you won't attract many clients. However, if you invest the time and effort, your loyalty card design will help you stand out from the competition and increase repeat purchases.
PassKit helps you create a loyalty card design that meets Google and Apple standards. The process is simple and you don't need design or programming knowledge to create loyalty cards.
PassKit's power doesn't stop there. You can also distribute your cards through various marketing channels and track the performance of your loyalty program, including redemption rate.
To get the most out of PassKit,Start your free 45 day trial.
Frequently asked questions about loyalty card design
We have researched and prepared answers to the most frequently asked questions about loyalty card design. Read on for more information.
How big should loyalty cards be?
The standard size for paper or plastic cards is 3.5 x 2 (inches). You can use a digital loyalty card and not have to worry about its size!
How to get a digital loyalty card?
Do you need a digital loyalty solution likePaseKitto create a loyalty card online. Our platform will help you create the card, get it into customers' mobile wallets, collect data, and make sure you improve your program!
What does a customer card mean?
A loyalty card is a form of incentive that a company offers to consumers so that they can accumulate points and redeem rewards.
What are loyalty cards used for?
Loyalty cards allow consumers to benefit from their purchases. Each purchase earns them points that they can use to purchase products or services at lower prices.